BYRD Hairdo Products

Inspired by the “Gentleman Surfer”

Client

BYRD Hairdo Products

End-to-End eCommerce Agency of Record

Overview

BYRD Hairdo Products are inspired by the gentleman surfer and harken back to an era when grooming was an essential part of one's daily routine. BYRD’s original formula was not designed in a cubicle nor tested in a factory; it was simply inspired by a man's on-the-go lifestyle with a nod to classic ‘60s surf culture. In order to take BYRD to the global market, BYRD needed a one stop end-to-end eCommerce partner: enter Vander Group.

Services

  • UI/UX Design
  • Shopify Development
  • Fulfillment 3PL Partner
  • Support + Maintenance
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services

Custom Shopify Development

Ongoing Support + Maintenance
(End-to-end eCommerce partner)

Strategy + Marketing

Third Party Logistics (3PL)

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objective

The BYRD Hair flock was looking for an end-to-end eCommerce solutions partner to handle production design, development, marketing and fulfillment to take BYRD to the next level and expand into international markets.

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the results

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Custom Tailored
Supply Chain

  • Kitted inventory with custom packaging
  • Best in class service level agreements
  • International shipping + strategic 3PL relationships with major retailers
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Localized International Websites + Distributor Support

  • Fully localized Japanese Website
  • International Wholesale Distributor Support
  • Global Rollout into Japan & Australia
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eCommerce
Agency of Record

  • Ad Placement + Creative
  • Subscription plan rollout
  • Influencer seeding
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our thoughts

BYRD Hair continues to see quarter over quarter growth. As their end-to-end eCommerce partner it has been so rewarding to grow with the flock over at BYRD. I’m excited to see where the brand goes!

— Derek J Sine, Managing Partner, Vander Group