Thought Leadership that Ignites Ideation.

Designing Social Proof Strategies

by Derek J. Sine, Managing Director • January 22, 2018

Entrepreneurs, marketers, retailers, politicians, and hustlers of just about every kind know that social proof is critical to success in any competitive space. It’s a primary driver for acquisition, and when engaged correctly it creates powerful competitive moats. As a consultant and entrepreneur, I advise teams about how to use direct and indirect social proof […]

Building a Healthcare Community

by Derek J. Sine, Managing Director • January 14, 2018

On December 20th, Vander Group partnered with 747 Club & Woodford Reserve to curate an evening with individuals whom we believe are making a difference in the healthcare industry. The event is part of Vander Group’s mission to create a thriving cross-sectional community in the healthcare industry. We see tremendous opportunities for collaboration among segments […]

China’s Factory to Consumer (F2C) Revolution: Challenges and Opportunities

by Derek J. Sine, Managing Director • September 25, 2017

Factory direct to consumer sales channels are exploding globally, particularly among Chinese manufacturers. This trend has been brewing over the last two decades, but it has reached critical mass now.  Although estimates are inexact due to the lack of centralized tracking for new F2C merchants, most industry experts agree that marketplaces like Amazon are seeing […]

Bohemian Guitars Partners with Vander Group to Accelerate Global Brand Growth

by Vander Group • September 18, 2017

Today, Bohemian Guitars announced its partnership with global commerce solutions provider Vander Group. The move signals Bohemian’s continued commitment to growing the influence of its pioneering electric guitar and connected lifestyle brands. Originally inspired by the oil can guitars used by street musicians in Johannesburg, South Africa, Bohemian Guitars grew through a groundbreaking crowdfunded capital […]