Ideas

Thought Leadership that Ignites Ideation.

Vander - Accelerating the rate at which People and Product connect

Market disruption is mandating retailers invest in it’s People over Product

by Sergio Villasenor, CEO • May 19, 2017

Since 2003, retailers have invested in the tools they need to become customer-centric, but the rate of change in customer-demand, competition, and technology has impacted what that means to their organizations. Forcing retailers to rethink their operational and organizational models to compete, differentiate, and remain profitable in today’s market, which according to Entrepreneur magazine is […]


Vander - Accelerating the rate at which People and Product connect

Monetizing the Brick & Mortar Shopping Experience

by Sergio Villasenor, CEO • May 19, 2017

It’s somewhat ironic that as the economic model for brick and mortar retailers continues to sour, 71% of consumers would prefer to shop in an Amazon store over its dot.com cousin, citing the desire to “touch and feel “products prior to purchase. Given how impactful the in-store experience remains in the customer journey, how can […]


Vander - Accelerating the rate at which People and Product connect

Overcoming Barriers to Entry in Emerging Markets

by Sergio Villasenor, CEO • May 19, 2017

Emerging markets, led by strong growth in the UAE, Malaysia, Saudi Arabia and Thailand, represents a massive opportunity for premium brands as the Global Luxury Goods sector continues its steady decline halfway through 2016. As retailers’ scavenger to create footprints in new markets, e-commerce continues to boom, driving and leading sales in regions of the […]


Vander - Accelerating the rate at which People and Product connect

Choosing the Right Agency to Manage your Business, 3 Questions They Should Be Asking You

by Sergio Villasenor, CEO • May 19, 2017

The pressure for retail brands to select the “right” agency to deliver projects and campaigns has never been greater. When evaluating, brands should consider care and empathy alongside a set of capabilities and services offered by an agency. Understanding the real needs of customers and users have massive implications on the success or failure of […]