Metix founders, Jamie and Jenna Harris, recognized that beauty consumers aren’t just trying to buy products. What consumers really want is specific looks inspired by influencers. With this in mind, Jamie and Jenna envisioned an app universe that would unlock “pandora’s beauty box, helping beauty enthusiasts to finally identify and recreate celebrity looks instantly.”
Their Metix vision was something no other application had done. There were no existing applications for influencers to monetize and engage strictly cosmetics and makeup, and the other social networks were noisy with unrelated content distractions.
To bring their vision to life, the application architecture needed integration with existing social media and beauty commerce sites. It needed a platform for social influencers to upload pictures and videos and add custom hot spots that linked to specific beauty products. The platform had to be part of a wider app ecosystem where users could easily browse and search for both specific content and specific users, and the whole application universe needed a way to integrate with a variety of affiliate programs and payment methods. Finally, the app needed to be global, with major user bases in both the United Kingdom and the U.S.