The key to capitalizing on the opportunity was developing a Sufferfest application suite that would house both the existing videos as well as new content as it was created. The application suite needed to have native iOS, OS X, and Windows desktop versions that would enable cyclists to plug into its universe regardless of their technology.
At the same time, Sufferfest needed to aggressively grow its small cult following into a full fledged global community built around shared values, a strong social presence, and a steady stream of new and accessible content. To achieve this, the apps needed to be designed with maximum social integration, an intuitive user interface, and strong branding that emphasized the “earned not given” value in the insider cycling community while still offering low barrier-to-entry initiation for a broader customer base.
To do this, Sufferfest needed an international team that seamlessly combined Sufferfest’s existing resources with new design, development, and strategy talent. Once the initial build and growth phase was complete, a smooth transition plan would ensure sustained viability and future innovation from the Sufferfest team.