For years, barriers of entry into emerging markets have prevented merchants from building their footprint within global hotspots; however, today Elliot is removing those barriers by providing merchants easy access into markets such as China, India, the Middle East, and Latin America.

Today, I’m pleased to announce the Beta release of Elliot, our proprietary Omnichannel syndication software that is enabling merchants to sell cross border with a click of a button. With single-click integrations into the world’s leading eCommerce platforms, such as BigCommerce, Magento, and ShopifyPlus; Elliot allows merchants to quickly localize and distribute data into emerging markets. Emerging markets such as China, India, the Middle East, and Latin America; providing access to more than 75% of eMarketer’s “Top 15 Ecommerce Markets of 2017.”

Elliot’s Global Commerce Connector, Featuring their Digital Passports

Unlike most channel management competitors, Elliot is aggregating key contextual data to provide a global, yet a holistic view of how merchants are performing by calculating profitability by channel, and providing back Customer Lifetime Value from every single Customer worldwide, in one-single portal.

In addition to Elliot’s eCommerce integrations, each installation comes with end-to-end integrations into Automated Localization services via their Translations Management System that enables merchants to localize, at-will, both content, and media. Also, a custom integration into leading warehouse management software such as ShipStation enables merchants to easily connect their new channels to their distribution centers, inventory, and warehouses.

Elliot’s ShipStation Integration, Featuring Multi-Warehouse Capabilities

While Elliot is still in Beta, Vander has been working with leading eCommerce platforms to provide seamless integrations to their merchants. With Elliot, comes the ability to quickly penetrate new markets but also manage People and Products globally, in one location.

Elliot’s Product Information Management System

With a robust Customer, Content, Order, Product, and Warehouse Management system, Elliot is built for global merchants that want to remove silos by centralizing data and connecting merchants to customers like never before. In doing so, enabling key stakeholders within each merchant’s organization to have access to clear analytics, data, and market insights. Making it easier for merchants to make key business decision without ambiguity.

Elliot’s Order Management System

Vander’s Global CEO, Sergio M. Villasenor states, “Elliot is changing how People and Product connect on a global level by making it easier for merchants to manage their brand from one, single-view,” he continues by adding, “for year’s merchants managed channels within silos, making it difficult for them to have a real-time understanding of how their brand is performing domestically, let alone globally. Today, Elliot is changing how business is done and decisions are made.”

Elliot’s Customer Smart Search Featuring Customer Lifetime Value and Channel Acquired

For Elliot’s August launch, the platform will enable merchants to sell on the following platforms, by region:

  • China: AliExpress, TMall Mainland and Global, and WeChat (Service and Subscription Official Stores)
  • India: Flipkart and Snapdeal
  • Latin America: Amazon Mexico, Linio (including its properties in Argentina, Chile, Colombia, Ecuador, Mexico, Panama, Peru, and Venezuela), and Mercado Libre (including its properties in Argentina, Brazil, Chile, Colombia, México, Panamá, Peru, Uruguay, Venezuela)
  • and the Middle East (MarkVIP and Souq)
Regions covered by Elliot in its First Release

In addition to leading global marketplaces, Elliot will have Social Commerce capabilities by Q4 this year — including Facebook, Pinterest, and future hosting of Instagram; all hosted on Elliot.

Elliot’s Instagram Integration Coming Soon

With its deep platform integrations, Elliot enables merchants to completely manage eCommerce platforms via its admin panel. With tools like “drag-and-drop” category management. Elliot is every merchant’s all-in-one Omnichannel Syndication tool of the future.

Elliot’s Drag and Drop Category Manager

For more information on Elliot visit to schedule a product demo and discuss where your brand is looking to expand. Additionally, Commerce360 services for managing global channels can be viewed on

Say “Hello” to Elliot. Your Passport to Global Commerce. was originally published in Vander Group on Medium, where people are continuing the conversation by highlighting and responding to this story.