F2C

China’s Factory to Consumer (F2C) Revolution: Challenges and Opportunities

by Derek J. Sine, Managing Director • September 25, 2017

Factory direct to consumer sales channels are exploding globally, particularly among Chinese manufacturers. This trend has been brewing over the last two decades, but it has reached critical mass now.  Although estimates are inexact due to the lack of centralized tracking for new F2C merchants, most industry experts agree that marketplaces like Amazon are seeing […]